I’m having a moment.
There’s been a several comments on Facebook and Twitter that got me thinking about blogging. The talk has been around the abundance of advertisements and sponsored posts that are completely taking over blogs and how authenticity has gone out the door.
I guess this bothered me because 1. I don’t ever want to be put in that category and 2. blogging is not an easy job.
I find there’s blogging to make money (a living) and blogging because it’s what you love. Then there’s the balance.
Blogging is hard work, folks. It may seem like a fun hobby, but it’s a job – paid or unpaid.
Let me break it down. When it’s a food post, each blog post requires recipe testing, which can take multiple tries (grocery store runs, dishes, & your time.). Then it’s setting everything up to photograph and style the dish. That might require boards, tripod, props, etc.. Assuming everything works out between the approved recipe and the photographs, it’s time to upload and edit the photos. After that, it’s pulling everything together to write the recipe and blog post. Personally, writing is the most challenging part for me so it takes the longest. Then there’s SEO, social media, email and other platforms you have to stay up on.
I don’t blog to make the big bucks. Even if there are big bucks, I blog because I want to inspire people. I want to share recipes that support good health. I want people to feel good about the food they feed their families and themselves. I want people to still attend or host events, even when navigating a gluten-free life. I also happen to love fashion, home decor, and being active so if I want to talk about those things in this space, I will.
All of this is why I have ads on their site, because it’s a lot of work to do what I love. I also have sponsored posts scattered in, but they’re all items (products or companies) that I actually love and use myself. AND (most importantly) I always state if it’s a sponsored post – meaning someone paid me to review/share their product. To be honest, most of the money I make is from freelance projects, which some never reach the blog. That’s aside from my full time job, which I got because I’m doing what I love right here.
See where I’m getting at? You can still be authentic and be true to yourself in whatever you do and still get what you want. I’ve gotten pretty good at saying no to pitches because they’re not a good fit for the blog – which in turn, wouldn’t be a good fit for the company as well. Sometimes it’s really hard to say no, especially when there’s a big price tag attached. However, I find when I say no, more yes opportunities come up, which opens doors to so much more.
Just to be clear, some bloggers do more sponsored post than others and I don’t have a problem with that, especially when it’s a good fit for both parties. It’s when authenticity is lost, then I begin to lose interest.
If you’re a new blogger and you’re getting requests – my biggest advice, listen to your gut. Second, own your value.
Thanks for letting me have my moment, I feel better now.
June 19 2013